Apple final cut pro x12/2/2023 The iPad version of FCP is an example of that. They have different needs, require easier to use software because their teams may not be as well-trained, but they, too, like telling stories.Īpple, I think, realizes that this new social media cohort needs different tools. Their work is skilled, entertaining, and just as deadline driven as any network broadcast. But, the audiences in social media are vast and, often, larger than traditional media. It’s easy for “old-timers” to dismiss the rise of social media as amateurs and neophytes. Equally, it is significant that Apple says nothing about this. The power of saying “This popular show was edited in Final Cut.” would be significant. NOTE: It surprises me that, with the growth of stellar productions on Apple TV, Apple hasn’t added more professional features to FCP to support those high-end productions. Long-time users of Final Cut, though, work in more traditional, more demanding, media tasks like feature films, broadcast television, documentaries, streaming – industries with tighter standards, higher budgets and larger teams than social media. Apple looks at the market, I think, and says: “Where can our hardware and software benefit the most people today?” Clearly, in media, that’s the world of social media, influencers, mobile devices and simple, yet capable, tools. I think part of the problem is that Apple views the market differently from the traditional user of Final Cut. And, for the last three years, that isn’t a lot. Now, it may be that Apple has great plans for the future, but, since Apple doesn’t publicly discuss its roadmap, all we can judge of the future is what’s happened in the past. When you compare the feature evolution of Final Cut to either Adobe Premiere Pro or Blackmagic Design DaVinci Resolve, Final Cut is left behind in the dust. The occasional new feature gets released.īut implementing long-standing user requests or fixing age-old bugs? Not so much. To Apple’s credit, engineering has continued to support the software. The problem is that Apple does not have a history of developing high-end software unless it also supports sales of high-end hardware. But, with the release of Apple silicon systems – and their embedded Media Engine – even entry-level systems handle video editing with ease. In the past, Apple used Final Cut Pro to drive high-end hardware sales. Nor does it know what to do with the high-end video market or the video creatives that work there. Personally, I don’t think Apple knows what to do with Final Cut. I think that’s precisely the right word.Īfter all of Apple’s talk about listening to users and their pride in the future roadmap of Final Cut, the best they could do was Color Conform? used to describe the 10.6.6 update to Final Cut Pro on the Mac. Maybe something will happen there that changes my opinion. Motion templates available from .[NOTE: This commentary was written before WWDC 2023.Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio and iMac. Prerelease Final Cut Pro 10.6.2 tested using a complex 5-minute project with 8K ProRes 422 media. Testing conducted by Apple in February 2022 using preproduction Mac Studio systems with Apple M1 Ultra, 20-core CPU, 64-core GPU, 128GB of RAM and 8TB SSD, as well as production 3.6GHz 10-core Intel Core i9-based 27-inch iMac systems with Radeon Pro 5700 XT graphics with 16GB of GDDR6, 128GB of RAM and 8TB SSD.Prerelease Final Cut Pro 10.6.2 tested using a 5-minute project with 4K Apple ProRes 4444 media, at 3840x2160 resolution and 23.98 frames per second, transcoded to Apple ProRes 422. Testing conducted by Apple in February 2022 using preproduction Mac Studio systems with Apple M1 Ultra, 20-core CPU, 64-core GPU, 128GB of RAM and 8TB SSD, as well as production 3.6GHz 10-core Intel Core i9-based 27-inch iMac systems with Radeon Pro 5700 XT graphics with 16GB of GDDR6, 128GB of RAM and 8TB SSD.Performance tests are conducted using specific computer systems and reflect the approximate performance of Mac Studio. Prerelease Final Cut Pro 10.6.2 tested using a 1-minute picture-in-picture project with 18 streams of Apple ProRes 422 video at 8192x4320 resolution and 30 frames per second, as well as a 1-minute picture-in-picture project with 56 streams of Apple ProRes 422 video at 3840x2160 resolution and 29.97 frames per second. Testing conducted by Apple in February 2022 using preproduction Mac Studio systems with Apple M1 Ultra, 20-core CPU, 64-core GPU, 128GB of RAM and 8TB SSD.macOS Ventura or later is required to edit Cinematic mode video captured on devices with iOS 16 or later. macOS Monterey or later is required to edit Cinematic mode video on devices with iOS 15.
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